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Paddypower Online Games

Paddy power gaming - The online channel generates paddy power gaming revenues from casino, games, poker and bingo.

Revenue from these paddypower sources, representing the operator’s hold or paddy powers commission income, increased by 42%, aided to some extent by the absence of the distractions for players in June of the World Cup and sunshine!

During March, paddy power games migrated paddypowers poker customers from the software of its network supplier to that of another network, Playtech, which had acquired its supplier.

Since then Paddy power games have implemented a range of initiatives to counter the negative impact of the change in software, as well as the loss of liquidity from customers of other members of the previous network.

These initiatives included leveraging relative strengths of the new software such as the availability of side paddy card games and a smoother download process for customers;

Working with the supplier to implement changes to improve the paddy powers customer experience; and focussing hard on paddy's normal growth drivers to offset the impact of the peak in customer churn at the time of the migration.

This work is continuing in the paddy powers gaming. While the paddy power poker business has therefore faced new challenges in the last six months, paddy's commitment is underlined by its sponsorship of the Irish Open poker tournament.

The 2007 event set a further landmark as Europe’s largest ever tournament with over 700 players. Given the growth of paddy power poker business, and the market overall, Paddy Power is guaranteeing the 2008 event with a €3 million prize fund, an additional €1 million over 2007.

Paddy's Gaming gross win was also driven by a strong performance from paddypowers games channel, where an online version of the popular TV game show "Deal Or No Deal" proved all the rage with both existing and new customers.

Paddy power Bingo also contributed to gross win growth with more expected in the future. Its potential is clear with good punter interest aroused by its guaranteed jackpot of €75,000 over the weekend of the UK Grand National, as well as by more subtle promotional techniques such as Paddy’s Passion Wagon bingo on Friday nights!

Paddy power also launched, an online financial spread betting business, in July. Paddy Power Trader markets spread betting opportunities on equities, commodities and indices with a differentiating emphasis on education, value and, of course, entertainment.

Power Paddy are satisfied with the initial performance and plan to increase its level of investment over time in this attractive market.

Why Paddypower Games?

Paddy Power Games is a gaming website with broad appeal whether you’re a seasoned Slots player or a Roulette novice there is something on the games site to suit different tastes.

Paddy Power Games features an extensive range of Bingo, Blackjack, Jackpot games, Roulette, Slots, TV show themed games, Video Poker and Virtual Sports.

Since launching in November 2004, Paddy has developed its games product offering to be now highly competitive in the United Kingdom UK and Irish markets.

The initial launch consisted of a total of 3 games, but today Paddypower have game portfolio sites comprises 130 entertaining flash games.

Playing at Paddy Power Games is a fun and easy experience. There is no download required. Players can try out any of the games for free, it’s easy to deposit and withdrawals are fast.

Deposits can be made using a variety of payment methods including PayPal, MasterCard and Visa.

Paddypower’re continually adding new games product and rewarding customers for the games people play. The past year has seen increased revenue generation, increased share of wallet and solid growth in the customer base playing onsite at

Key relationships have been built with top games product developers. New branded games such as Transformers, The X Factor Steps to Stardom and Spider-Man have been added recently – there is always something fun and exciting to try at Paddy Power Games.

The promotions at Paddy Power Games are focused on rewarding both new and loyal customers. The promotions area has a broad range of promotions to appeal to all kinds of players.

Paddypower Promotions include cash giveaways, sporting trips, prizes and bonuses on a range of games as well as our new loyalty programme which is titled Bonus Bar.

Paddy Power Games is a safe and secure gaming environment. All offline and online games are rigorously tested and certified independently for fairness and payouts by Technical Testing Services (TST).

TST is a fully independent and impartial testing, consultation and certification company. Encrypted payment processing is provided by Barclays, Elavon and AIB.

Paddy Power Games is regulated by the Isle of Man Gambling Supervision Commission under a license issued under the Online Gambling Regulation Act 2001 on 31 August 2007.

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