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The Paddy Power Sporting results and Trading was very good.

The year got off to a flyer with one of the best paddy power results in the Group’s history on the sports betting market for who’d be the next Republic of Ireland Football Manager.

Fourteen different favourites over the course of normal time, extra-time and extra-extra-time but only one job meant Paddy sort of had to win, and as long as Steve Staunton wasn’t reappointed the fans were probably on a winner too.

Favourable paddypower results then just kept on coming through during the first four months.

Denman’s victory in the horse racing Cheltenham Gold Cup was the high point in a bookie-friendly festival, as paddy power money back specials on all fallers saw a wall of money for the favourite Kauto Star, whilst Hear The Echo’s 33/1 victory in the Irish Grand National on Easter Monday rounded off a miserable March for punters.

Trevor Immelman was a 130/1 shot before the US Masters, but he pipped Tiger Woods to start the year badly for Golf Major punters – they would get their revenge over the subsequent four months...

Meanwhile on the paddy power football field, the "Big Four" were nowhere to be seen in the FA Cup semi finals, with the mighty Cardiff, Barnsley, WBA and the eventual winners Portsmouth (a 50/1 shot at the outset) doing battle instead.

As Paddy power results went against the punters in the first four months, and economic circumstances got tougher, Paddypower decided to run some of its most generous "Paddy specials" during the period,

Offering money back on all fallers in all races on the last day of Cheltenham, paying out on five places for the Grand Nationals and adding a "supersize me" 10% bonus on winnings in the English Grand National.

Power Paddy results then took things up a further level with its aptly named Russian Roulette Money-Back Special.

For the Champions League final in Moscow, Paddy offered to refund losing bets if Europe’s most sought after player, in Europe’s champion team, in Europe’s biggest annual football betting event could score a goal (no point in doing these things by half)...

It goes without saying that the man affectionately known as The Winker scored on 26 minutes.

Of course such generous offers are central to the Paddy Power brand and, to take just one example of their payback, contributed significantly to the 40% growth in online customers during the first six months of 2008 compared to 2007.

There is a good probability that paddy power results will be much better.

The Paddy power non Retail division comprises online betting and gaming, telephone betting and sports risk management services.

The online channel continues to grow strongly driven by growth in the underlying market and increased market share.

Paddypower's operating profits increased by 43% in the period to almost half of Group operating profit, not with standing the ongoing investment being made to expand online activities into both new geographies with a Spanish language betting business, and into new product markets, with financial spread betting and bingo.

Competition for customers is intense, and pricing aggression has intensified. Nonetheless, online paddy powers customer numbers were up 39% during the second quarter of 2008 compared to 2007 boosted in part by Euro 2008.

Paddy power further advanced its expertise and infrastructure for the management of its affiliate and other online marketing arrangements during the period.

These and many other Paddy's assets related to its brand, products and customer service give paddypower a continued ability to differentiate themselves against the competition and make it more difficult for others to enter the market successfully.

Paddy Power has always focused on providing better value than the competition to its customers, and Paddy have stepped this up in the last three months.

Paddy have offered standout value on the most popular sporting events of the summer, and are also currently guaranteeing board and early prices in all horse racing and greyhound racing in the UK and Ireland in Paddypower Non Retail and Irish Retail channels.

At a time when Paddy power customers are under pressure from tightening economies and rising prices, Paddy believe that this approach reinforces with both existing and prospective customers how Paddy Power is different.

Whilst competition remains strong in all its channels, Paddy are confident that those operators with strong brands, market positions and balance sheets, coupled with the best product range and prices, will continue to grow and expand its market share.

The Paddy power 2009 sporting results got off to a decent start from a bookie’s perspective – at least when there was racing during a waterlogged beginning to the year.

The weather and the calendar of events picked up in March and we certainly ratcheted things up for the first race of Cheltenham.

Paddy powers offered one of most generous ever money back Specials – a refund of all losing bets if the race was won by the 9/4 favourite, Cousin Vinny - for any odds challenged readers that’s a 31% probability – and, for once, Paddy lived to tell the tale.

To say the paddy power results went downhill from there would be like saying footballer Cristiano Ronaldo sometimes goes down too easily.

After eight Irish trained winners over the first two days Paddypower were considering going to the Government for a bailout, but Paddy knew the goverment had no money left.

Ruby Walsh continued to do paddypower damage riding a festival record of seven winners, but after that incredible start the Irish trained winners tally finished at nine, one short of the record of ten in 2006.

Paddy power got some relief when 100/1 outsider, Mon Mome, won the Grand National, even with paddy's generous offer of five places on each-way bets.

There was, however, no respite for paddypower with football and rugby results, where powerpaddy took the kind of beating you usually have to play against Schalke Burger to get.

Irish rugby had its most successful season ever with a clean sweep of the Northern hemisphere silverware – Magners League, Heineken Cup and Grand Slam.

Paddy supported the celebrations buying thousands of pints for fans after key matches at Leinster’s Donnybrook watering hole.

The FA Cup quarter finals were all won by the fancied teams (Arsenal, Everton, Man United and Chelsea). Meanwhile the "Big 4" were showing similar consistency in the Premier League winning 26 out of their final 27 matches against the "Not-So-Big 16".

What should have been bookie friendly paddy power results weren’t even working out that way with paddy generous 500/1 pricing of two 4-4 draws (Chelsea v Liverpool, Liverpool v Arsenal) attracting value conscious and very lucky punters.

Growth in Online Betting Sites

Online betting grew faster in the United Kingdom UK last year than social networking sites such as Facebook, according to data released this week by market research company Nielsen.

Paddy Power Bookmaker sees an Online betting growth as profits rise 15% (in half-year profits) and buy out Sportsbet which has been boosted by online betting, helped by the rise in online and mobile phone betting.

Paddypower bookmaker saw pre-tax profits rise to £50.2m in the six months to 30 June, after a taken a "big hit" at the Cheltenham Festival.

In the paddy power results period, gamers/punters betting by mobile was up 279% to £139m, with 35% of its online customers betting via their mobile phones. Operating profits rose 25% to £40.1m, helped by an increase in web betting.

An additional 3.2 million people visited online betting sites last year, a 40% increase over the previous year, compared to the extra 2.2 million who accessed social networking sites such as Facebook.

UK lottery giant Camelot also topped Nielsen’s chart of the fastest-growing companies online, increasing unique visitors by 4.4m to 9.4m.

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